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I was just reading announcements of new synthetic chemicals (SweetMyx) to enhance the taste and help reduce sugar and salt in "health foods". The new taste enhancers have already been approved by industry organizations that designate the chemicals as GRAS, generally recognized as safe. I, of course, was curious about how the SweetMyx chemicals made food taste sweeter with less added sugar. Notice how convenient it is that the food industry has found a way to charge more for less sugar, just as labels have been changed to specifically designate "sugar added:".